As you probably know, the keys to effectively advertising a product or service are REACH, FREQUENCY, and MESSAGE; getting the right message out to as many people as possible as many times as possible -- for the lowest possible cost.
REACH - J93.3 has hundreds of thousands of weekly listeners, most of whom are in the Atlanta Metro's Southern Crescent (an arc that curves around the south perimeter from I-20 West to I-75 South. If you do business in the Southern Crescent, chances are J93.3 is reaching your potential customers.
FREQUENCY - There are some Atlanta radio stations that reach more people in the Southern Crescent than we do, but the catch is, the vast majority of their listeners are outside of the Southern Crescent. So unless you need to reach Gwinnett, North Fulton, and Cobb Counties, you will be paying to reach people that will not do business with you. For example, WSB-AM has more listeners that J93.3 in the Southern Crescent, but because they have most listeners than most stations all over Atlanta, their rates can be over $1,000 per spot! Compare that to J93.3, where you may reach a few hundred fewer people in the Southern Crescent, but you'll save more that $900 per commercial.
Hint: Always ask for a "CPM," Cost Per Thousand, for any media buy that you are thinking of making, and ask that only the counties that you need to read are included. That gives you an apples-to-apples comparison, helping you avoid paying too much to reach too few. Minimize your CPM, and you can maximize your Frequency.
MESSAGE - Finding media outlets that reach thousands of people in the Southern Crescent at reasonable rates is tough, but the message that you deliver to those people is most important. The wrong creative will nullify the importance of the reach and frequency. Unlike most media outlets, J93.3 offers creative commercial prodcution at NO CHARGE with your ad buy. Our experienced and talented production team can bring your message to life.
So there you have it. With J93.3 you get:
A large listening audience in the Southern Crescent
Efficient pricing that lets you run more commercials
First class creative production to deliver you message.
Fill out the form below, and find out more about how J93.3 can get results for you!
J93.3 (WVFJ FM) Coverage Area (Source: http://fcc.gov)
